Fractional Opportunity · CXOwork
Positioning, Launch & Sales Enablement
Product Marketing Lead
8–15 hrs / week
Seed–Series B
Remote-first
PositioningMessaging FrameworksProduct LaunchesCompetitive IntelSales EnablementCustomer InterviewsPricing & PackagingWriting
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Application takes 10 minutes. We review within 48 hours and will reach out to schedule your panel interview.
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10-min application
48-hr expert review
Engagement within 2 wks
About this opportunity
Seed–Series B companies that need positioning, launches, and a competitive playbook the sales team actually uses. You'll re-write the homepage, run product launches end-to-end, and build the battle-card library.
Strong writer + interviewer. Comfortable talking to customers, prospects, and lost-deal accounts.
Core responsibilities
- Re-write positioning + messaging — homepage, sales deck, one-pagers
- Run product launches end-to-end across content, sales enablement, and PR
- Build and maintain a competitive battle-card library the sales team actually uses
- Pair with Product on pricing and packaging decisions
- Interview customers, prospects, and lost deals to inform messaging
Required qualifications
- 6+ years in product marketing at B2B SaaS
- Strong writing — homepage hero, webinar abstract, customer case study in one week
- Comfortable interviewing customers, prospects, and lost-deal accounts
- Launch experience for products in your prospective client's space
Nice to have
Not required — but will strengthen your match quality.
- Prior in-house PMM role at a Series A/B B2B SaaS
- Background in pricing + packaging design
- Experience with sales enablement tooling (Highspot, Showpad, Gong)
Compensation & benefits
- Remote-first culture
- Peer PMM roundtables and positioning workshops
- Dedicated CXOwork success manager
Application process
- 01Submit your application — 10 minutes + writing sample (positioning doc or launch plan)
- 02Expert panel interview with two senior PMM leaders
- 03Profile activated
- 04Intro call with matched founder, kick-off within 2 weeks
Roles included
- Senior PMM
- Product Marketing Managers
- Positioning Specialists
Key skills
PositioningMessaging FrameworksProduct LaunchesCompetitive IntelSales EnablementCustomer Interviews